The Independent Toy Award winners are selected by asking the 900 independent retailers what they think are the best toys in each category.
We are extremely pleased with a Gold Medal for our brand-new Izzy Fairy Sequin Art craft kit less than a month after its official launch.
The design was inspired by Toy Like Me and their campaign for a better disability representation within the toy industry. We worked very closely with Toy Like Me when creating the Izzy Fairy design, their guidance and expertise were invaluable.
It is a truly great feeling to see that the nation’s independent retailers voted our wheelchair-using fairy design as the best in the special needs category.
Our ethos is to create diverse, fun and original Sequin Art craft kits suitable for everyone. We are very proud to have Izzy Fairy as part of our portfolio and have already received a lot of positive feedback from our customers in the UK and further away. This indicates that there is a demand for toys that positively represent disability.
If any business is thinking to become more inclusive and join the campaign for better disability representation, we highly recommend contacting Rebecca from Toy Like Me. She is fantastic to work with and is an expert in toys with disability.